Proverbs 27:2 Let someone else praise you, and not your own mouth; an outsider, and not your own lips.
In the world of public relations and marketing word of mouth is the most powerful tool when trying to promote a product or service. People believe their friends, associates or, for that matter, complete strangers over someone trying to sell them something. Testimonial ads, celebrity endorsements and independent reports are strong, persuasive techniques. However, there can be great peril for the product or organization if the wrong person is doing the pitch. A testimonial ad has no meaning if people learn the person was simply paid and never used the product. Celebrity endorsements can backfire if the public figure falls from his/her pedestal. A story about a product or service delivered on a news outlet that appears to have a bias can have negative connotations. As you live this life as a testimony for the powerful message of Christ, what is said about you? Are people turned off to your product of salvation through Jesus because they don’t see you living the life He teaches? Have you allowed sin and satan’s traps to discredit your witness to His life changing results? Do you present the Gospel in a close-minded, my-way-or-the-highway approach that leaves your audience suspicious as to the truth of what Jesus can bring? Our lives send a powerful message when it comes to winning souls and strengthening believers for Christ. Remember, it’s not what you say to people that determines what they think of you and your savior, it’s often what’s said about you that tells the full story.
Father, I want my life to bring glory to You and help others see Your Son. I am not a worthy spokesperson. I fall short so much of the time. Help me to live my life as an imperfect person being made perfect through Christ. Show me how to live so others want to know Him more. I love You! Amen
In the world of public relations and marketing word of mouth is the most powerful tool when trying to promote a product or service. People believe their friends, associates or, for that matter, complete strangers over someone trying to sell them something. Testimonial ads, celebrity endorsements and independent reports are strong, persuasive techniques. However, there can be great peril for the product or organization if the wrong person is doing the pitch. A testimonial ad has no meaning if people learn the person was simply paid and never used the product. Celebrity endorsements can backfire if the public figure falls from his/her pedestal. A story about a product or service delivered on a news outlet that appears to have a bias can have negative connotations. As you live this life as a testimony for the powerful message of Christ, what is said about you? Are people turned off to your product of salvation through Jesus because they don’t see you living the life He teaches? Have you allowed sin and satan’s traps to discredit your witness to His life changing results? Do you present the Gospel in a close-minded, my-way-or-the-highway approach that leaves your audience suspicious as to the truth of what Jesus can bring? Our lives send a powerful message when it comes to winning souls and strengthening believers for Christ. Remember, it’s not what you say to people that determines what they think of you and your savior, it’s often what’s said about you that tells the full story.
Father, I want my life to bring glory to You and help others see Your Son. I am not a worthy spokesperson. I fall short so much of the time. Help me to live my life as an imperfect person being made perfect through Christ. Show me how to live so others want to know Him more. I love You! Amen
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